Influencer marketing may seem new right now, but it isn’t new at all. People were already influenced by a leader of a group 100 years ago. It has been happening for a long time, we have just been thinking about it and defining it differently. Celebrities, athletes, and leaders were the main influencers in their respective fields and a brand would partner with these individuals to promote their service offering.
What has made influencer marketing unique in the present is how social media communication has given anyone and everyone the opportunity to share their voice. You would probably think that anyone with access to the internet and a camera can become an influencer. It’s much more than that. Becoming an influencer takes quite some time, it’s all about relationship building with your followers and creating engaging content on a daily base.
The founders from Influentials Jolique, Michael and Alex know what it takes to become an influencer and that managing campaigns can be hard. That’s why they decided to launch Influentials to make influencer marketing easy, fun and transparant.
Ready to work in a fast-growing and exciting business? We are looking for great get-the-job-done people. Are you a CTO Backend Developer, Growth Marketer, Brand Advisor, Campaign Angel or Influencer Recruiter?Come work with us